Psych Insights for Modern Marketers - The 3G Edition
Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.
Latest Episode
EP21: Dream Clients, Data Analytics Vs. Gut Feel, And What To Do When AI Sucks (05.11.2025)
Previous Episodes
- EP20: Tribal Instincts, Emotional Wastelands, And Why Mick Jagger's Lyrics Matter
- EP19: John Explains How To Write Really Freaking Fast
- EP18: How To Get Your Lazy Ass In Gear
- EP17: Too Small To Fail
- EP16: "The first time I got arrested..."
- EP15: Kevin Reads Hate Mail And John Gets Mad
- EP14: How To Wrangle Your Filthy Lucre
- EP13: Masterclass On Essential Dialogue
- EP12: Can You Hack The Vicissitudes of a Copywriting Career?
- EP11: The Pain Points That Trigger Your Audience
- EP10: Storytelling, Part 2, With Special Guest Star Laura Belgray!
- EP09: Storytelling Masterclass
- EP08: How To Raise A Bloodthirsty Copywriter
- EP07: Why You Suck At Hooks & Big Ideas
- EP06: The Dirty Little Emotional Secret That Transforms Copy Instantly
- EP05: Why The Pro's Laugh When AI Claims It's Coming For Their Job
- EP04: Stop Screwing Around And Find Your Personal 'Groove' As A Copywriter Already
- EP03: Why The Snake Oil Conmen and Braggarts and Phonies Will Always Lose To An Honest Adman
- EP02: How To Sell Without Being A Conniving Asshole
- EP01: An Urgent Dispatch From The Front Lines Of Direct Response Advertising: Please Listen Immediately.
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