Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Latest Episode
#109 How Chinese stories are going to the Cannes Festival (24.05.2025)
Previous Episodes
- #108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s 08.04.2025
- #107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office 28.02.2025
- #106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote) 22.01.2025
- #105 How female-centered content is making a killing 08.01.2025
- Gondor (and Aladin) Calls For Aid! 24.12.2024
- (Bonus) Exploring new trends in China's film industry with independent producer Annie Song (produced by Inside the China Room) 05.12.2024
- #104 Importing Foreign Content & Experiences 08.10.2024
- #103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore? 08.09.2024
- #102 Remote Creatives 08.08.2024
- #101 When (True) Crime Pays 08.07.2024
- #100 (LIVE EVENT) A look back on the Middle Earth Podcast's 100 episodes and China's cultural industry 08.06.2024
- #99 How AI is disrupting China’s cultural industry 08.05.2024
- #98 How has China's pro-wrestling scene changed (with Following the yuan) 08.04.2024
- #97 China’s (high-end) fashion industry 08.03.2024
- #96 How Chinese micro-series are trying to reach international audiences 08.02.2024
- #95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2) 08.01.2024
- #94 Traditional Chinese Medicine – The Needling Truth 08.12.2023
- #93 Invisible Summit: One Blind Person's Journey to 8,848 Meters 08.10.2023
- #92 How writers, bookstore owners, and printers survive in China’s publishing industry (Publishing industry - part 1) 22.09.2023
- A new show!【票房指南09】《封神第一部》中国电影终于打造出自己的指环王了吗？ 08.09.2023
