Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
Latest Episode
#110 How Chinese cities are reinventing themselves after the urban boom (24.11.2025)
Previous Episodes
- #109 How Chinese stories are going to the Cannes Festival
- #108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
- #107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office
- #106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
- #105 How female-centered content is making a killing
- Gondor (and Aladin) Calls For Aid!
- (Bonus) Exploring new trends in China's film industry with independent producer Annie Song (produced by Inside the China Room)
- #104 Importing Foreign Content & Experiences
- #103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore?
- #102 Remote Creatives
- #101 When (True) Crime Pays
- #100 (LIVE EVENT) A look back on the Middle Earth Podcast's 100 episodes and China's cultural industry
- #99 How AI is disrupting China’s cultural industry
- #98 How has China's pro-wrestling scene changed (with Following the yuan)
- #97 China’s (high-end) fashion industry
- #96 How Chinese micro-series are trying to reach international audiences
- #95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2)
- #94 Traditional Chinese Medicine – The Needling Truth
- #93 Invisible Summit: One Blind Person's Journey to 8,848 Meters
- #92 How writers, bookstore owners, and printers survive in China’s publishing industry (Publishing industry - part 1)
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